The birth of a baby is not just a joyous moment for a mom, but it can also be a great source of inspiration. It could be a difficulty in this new life chapter or the need to stay at home to care for the little one that sparked the urge for these moms to start a business.
Here are four new moms that launched successful businesses around solving problems in their own parenting lives.
Michal Chesal, Baby K’tan
Michal Chesal’s son was born with Down Syndrome and low muscle tone – she immediately discovered that baby carriers didn’t work well for her son.
She got creative and experimented with her own prototypes, which she gave to friends. They encouraged this mom to start a business.
The company Baby K’Tan ( K’tan means “little” in Hebrew) was launched in 2007.
Takeaway: Look at your own creative solutions to your biggest parenting challenges. Could one of these solutions spark a business idea?
Lisa Greenwald, Chewbeads
Greenwald noticed that babies loved to chew anything that their tiny hands could reach.
She wanted to keep wearing jewelry while caring for her few months-old son, so she started to wear soft, colorful and silicone jewelry that her baby could play with instead.
In 2009, Chewbeads was established.
The company is now a leading supplier of fashionable teething jewelry and has also expanded in catering to bigger kids with their Juniorbeads line. In its eighth year in business, her jewelry lines are also available at Bed Bath & Beyond and Amazon.
Takeaway: Kid’s safety and mom’s style sense sparked this idea. What two unrelated topics might spark your next awesome business idea?
Emily Kane, Milkmakers
When Emily Kane returned to work after having her first child, she struggled with the stress of pumping her own breast milk at the office.
After learning about lactation cookies, Emily decided to try making lactation-inducing cookies.
Emily launched “milkmakers” in 2010 because she wants to empower breastfeeding moms.
Kane understands a mother’s frustration of not being able to supply enough milk to her baby. She’s on a mission to help moms get rid of that stress.
Fast forward to 2017, the company has also produced their own line of lactation tea, all available on Amazon.
Takeaway: If something is stressing you out, no matter how “simple” (because we all know breastfeeding isn’t always so simple), there’s probably another mom out there worrying over the same thing. If you’re looking for a solution, and not finding one, maybe you’ve found a small, unserved niche… expore!
Jakki Liberman, Bumkins
The founder of Bumkins was a mother of three (and then four) when she realized that there were very few options for moms who want to provide their children natural and eco-friendly products.
Liberman developed a waterproof outer shell diaper with Velcro fasteners.
With positive responses from other new moms, she thought that perhaps she was onto something huge. In 1990, she launched Bumkins.
In the years since, the product has continued to improve and received multiple awards and loyal customers. Now over 25 years old, the company long ago expanded to an even broader line of complimentary children’s apparel and products.
On a personal note, these were my favorite cloth diapers! In addition to buying some new, I also found some great deals on eBay and local Facebook Mom groups, since people may receive them for baby showers and never even use them!
Takeaway: A small idea today can grow exponentially over years and decades. Take small steps today, but don’t be afraid to dream (and plan) big!
Necessity is the mother of invention.
When your body and life are changing by the day, pay attention, inspiration can come out of nowhere.
With hard work and dedication, you too could build a successful business like these four moms.